Search optimisation, online advertising, email campaigns, & social media
Where do we start! The world of Digital Marketing is diverse, fast-paced and ever changing. Having years of experience in this area I can guide you through this online maze, let you know the tips to success, the dirty secrets that large online marketing firms use to fleece you of hard earned cash, and the best way to start out trying to gain attention amongst hundreds of competitors. My approach to the digital marketing space will be a bit different to most. I believe in educating my clients so they can make informed decisions, particularly when it comes to paid online advertising such as Google AdWords and Facebook Advertising.
Here's a brief overview of different areas I can help with:
SEO - Search Engine Optimisation:
The very first thing you should consider when talking Digital Marketing is "on-page optimisation". That means getting your website up to standard with all the meta-data, keyword optimisation, content flow and structure, readability, speed, navigation etc. Google scores your website and pages for a host of things and on-page optimisation is critical to have any chance of getting a decent ranking in organic (non-paid) search results.
I have been optimising websites for many years and can ensure your site is given the best chance to rank without having to rely on paying for Google Ads every week.
Without a doubt the most effective form of digital marketing out there in terms of both cost and engagement! If you aren't harvesting email address details from your customers and prospects - START NOW! If you need help with this, either through approaching your customer base to signup for newsletters, or setting up sign up forms on your website, I can help.
I can also design and create content for regular E-News campaigns, setup templates for you to do it and setup CRM systems for you.
Paid Online Advertising - Google, LinkedIn and Social Media:
I am an advocate for total transparency when it comes to the online spending. Too many companies will give customers fancy reports and graphs produced through "proprietory" systems showing how well they are doing spending only x amount of dollars per click on their ads. Well, I hate to break it to you, but that "Marketing" company may only be paying a quarter of that price and jacking up the cost through their fancy report so you don't see the real cost. I've seen it too many times.
When I setup online advertising accounts for clients, it's done through THEIR account, payed for by them, totally transparent. I just charge for time to setup, and on-going management if needed. Nothing hidden!
Setup can be creating text ads for Google, creating images or animated ads for display advertising and re-marketing, entire social campaigns across numerous platforms, or laser targetting specific people through LinkedIn. So many options!
Do you need content? Maybe a blog post, rewording some page content, a newsletter? I have a great resource in copy writing who can work his magic for very reasonable prices.